butzig football club
Butzig is a self-initiated project that combines my passion for soccer with my desire to honor the amazing women in the sport. These women, who often have to work twice as hard to prove their worth to the world, deserve the same (if not more) recognition for what they do.
nspired by the rich culture of France and its women's soccer history, I discovered Marie Louise Butzig, the woman who represented France in the first FIFA-sanctioned women’s international championship. Her legacy inspired me to name the brand in her honor, with all my design choices focused on bridging the visual gap between women’s and men’s soccer teams.
Deliverables
1 Logo System
1 Uniform
1 Vehicle Wrap
2 Social Media Ads
1 Custom Hat Design
1 Custom Lanyard Design
1 Letter Head & Business Card Design
Year
2023
process
When creating the logo, I envisioned a symbol that would subtly evoke the essence of Paris without being an overt reference to the city. Drawing inspiration from the Louvre's glass patterns and incorporating a custom interpretation of France's flag colors, I designed a unique and distinctive badge.
I incorporated the gradient into my color scheme as a deliberate challenge, stepping outside my comfort zone since I often gravitate toward using solid colors in my designs.
